Master Planning

Practical insights from 17 re:build sessions on implementing master planning in regenerative villages.

Definition

Master planning for regenerative villages goes beyond simply planning houses or community buildings. It involves deeply aligning visions, creating comprehensive development strategies, and integrating multiple systems into a cohesive whole. The process challenges us to go deeper into what it truly means to align our visions with both community needs and planetary regeneration.

Key Principles

  • Core vision with flexibility: Establish a core vision that provides direction, while allowing community members to bring their own visions and contributions around that core
  • Simple but essential: Even a simple core vision is better than no vision—it provides the foundation that everything else builds upon
  • Holistic approach: Master planning extends beyond buildings to encompass the entire community system, following principles like the One Planet approach

Methods and Approaches

Development planning process typically includes:

1. Land and site analysis and due diligence

2. Choosing general development type

3. Selecting systems (energy, water, waste, etc.)

4. Market research

5. Detailed investment analysis with equity waterfalls, cash flow distributions, and partnership structures

Two common approaches:

  • Visionary-led: A group with a clear vision finds land and builds community around it
  • Community-first: An existing community finds land together and develops it collectively

Unique challenges for communities: Unlike startups with a single founder's vision, communities must unify multiple visions into a streamlined narrative for storytelling and marketing. This requires different processes than traditional business planning.

Experiential connection: Bringing people to the land allows them to feel the energy and connect to the vision more deeply than through documents alone.

Benefits

A clear master plan helps manage high demand by providing structure for how people can get involved and contribute to realizing the vision. It creates pathways for participation and support.

Key Insights

Financial planning foundation: Many successful projects begin with real estate investment and finance experience, providing the financial planning foundation needed for complex developments.

Vision connection practices: Visualization meditation and other practices help connect to the highest vision for a project, creating clarity and alignment.

Documentation framework: Create documents for vision, mission, purpose, values, and goals—this documentation grounds the vision and makes it tangible.

Communication (air element): Once the vision is clear, communication brings it to life. Presentation and pitch creation make the vision shareable, enabling succinct communication that attracts like-minded people and investors.

Integration: The business plan, development plan, and vision all integrate into a comprehensive master plan that guides the entire project.

Examples and Case Studies

Vision connection practices: Projects that use visualization meditation and other practices to connect to their highest vision often demonstrate greater clarity and alignment.

Visionary isolation: Some visionaries start projects but struggle to find their tribe and community, highlighting the importance of both vision and community-building.

Crisis-responsive planning: Some communities were born from planning for social crises, demonstrating how master planning can respond to urgent needs while maintaining long-term vision.

Innovation platforms: Some technologies and platforms are emerging to support visionaries, sustainable projects, and new traditions, creating infrastructure for regenerative development.

Best Practices

  • Attract aligned people: A clear vision naturally attracts people who resonate with it
  • Create comprehensive materials: Compile all resources—business plan, development plan, financial model, and vision—into easily understandable formats like pitch decks and websites
  • Manifest the vision (fire element): Move from planning to actual manifestation, taking concrete steps to bring the vision into reality
  • Showcase unique features: Highlight extraordinary aspects of your project (like rare natural features) that create unique value and draw people to the vision

Implementation Guide

To implement master planning in your regenerative village project, consider the following approach:

Implementation details to be added.

Challenges and Considerations

Vision-land gap: One of the biggest challenges is having both land and vision, but struggling to connect them effectively.

Planning system barriers: Aggressive or restrictive planning systems can create significant obstacles, requiring creative approaches to work within or around regulations.

Vision alignment: It's essential to regularly check whether the vision remains aligned with actual needs. Sometimes projects continue pushing forward without questioning alignment, only realizing misalignment in hindsight. True alignment means the vision serves what the planet and community actually need, not just personal ambition.

Real-World Examples

These partners are actively implementing master planning in their projects:

Pure Project

Pure Project operates as 'An Economy of Connection,' uniting global thought-leaders, unicorn founders, and visionary investors to design culture-shaping systems rooted in connec...

View Pure Project case study →

Borderland

The Borderland is many things: an event, a community, an association, a vision for society, a space between dreams and realities.

View Borderland case study →

Medicine Festival

Medicine is a gathering to inspire authentic connection and regeneration for people and planet.

View Medicine Festival case study →

Springhouse

Springhouse envisions a regenerative culture where all people are connected to the vitality within themselves, their community, and the Earth.

View Springhouse case study →